The Sinisalo case
A video and photography project was created for Sara Sinisalo, a beach volleyball professional, and the clothing brand she has launched on social media platforms.
Visual content for social media
The brand video and photo shoot for the Sun Sleeve outfit for athletes was lightly shot in two different locations.
Instagram was used as the publishing platform for the videos and photos, and the videos were published as reels, naturally choosing a 9:16 aspect ratio for the vertical format.
Video was made more vivid by using high-speed optics and a Sony A7IV system camera body, allowing video to be captured at up to 200 frames per second.
During editing, footage was slowed down to ¼ speed in places, creating a stylish feel to the videos.
The use of a system camera in a production of this kind is also justified by the fact that photographs and videos can be taken with the same equipment.
This was also the case here.
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